LinkedIn and Resume Marketing Tips

Resume Marketing
  1. Your profile photo should be zoomed in and frame your face. We want to see your eyes, so we connect with you personally.
  2. Create a customized header photo (wallpaper). Header photo should be relevant to your expertise and industry. 
  3. If you’re able to, photoshop your email address to the header photo as well, or just add it to your “About” section or in your bio directly under your profile photo. I recommend creating an email address specifically for your career search to avoid being inundated with emails to your personal email account. 
  4. On your profile, turn on the “open to work” frame found under your profile picture. This button discreetly notifies recruiters & hiring managers that you’re seeking work. 
  5. Under your photo, include a short bio that explains the types of areas you’re suited for. Use pipes to separate the keywords. Ex: Digital Marketing | Social Media Marketing | Email Marketing | CPG | eCommerce
  6. Engage in content of hiring managers & recruiters at the companies where you would like to work. Read their posts and comment. Or send a private LinkedIn “In Mail” (direct message) to engage about their content and/or job openings you’re suited for. Triple check your spelling and grammar before hitting “send”.
  7. Upgrade your LinkedIn to a paid Premium subscription so you can send direct messages to hiring managers. If you can’t upgrade, then send LinkedIn Requests first, including a short message. Ex: “Melissa, looks like we’re both in the X industry. Would love to have you in my network”. Once connected, you can send a more elaborate direct message.
  8. Customize your personal LinkedIn profile URL link. Make sure it’s easy to read and easy to write out. Avoid long alpha numeric URLs. If your name is more common and already being used, change it to something easy like LinkedIn/contactmel
  9. Get and give recommendations. Recommendations allow prospective employers and recruiters to read other’s positive shared experiences working with you. It’s especially powerful to get former managers and clients to say something meaningful.
  10. Resume: Always remember to tailor your resume to the job you’re applying to. This doesn’t mean to omit work history; this does mean to elaborate on the skillset and experience you have that’s required and relevant to the job you’re applying for. Use keywords from the job description of the job you’re applying to. “Speak into the listening” of the hiring manager/recruiter. Make it easy for them to see why you’re the best fit.
  11. Make sure the dates, titles and general job descriptions of your resume match your LinkedIn profile. If a contract position, be sure to indicate so.
  12. When listing your experience under each employer, use bullets that include action-oriented language which expresses “what you do” or “what you did” Go to Jobhero.com – a great resource to wordsmith your resume. Avoid bullets that start with “recruited for xyz”. We want to know what you did, not what you were “hired to do”.
  13. At the top of the resume, lieu of an “Objective”, have a professional summary or “Core Competencies”
  14. Have a section dedicated to Skills where you can list all the relevant software, systems & tools you’re proficient with.


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